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Welcome Ben Richards

We're stoked to welcome fellow Kiwi and one of the biggest Freeski talents right now to the Sweet Protection NZ family. Ben, raised in the picturesque town of Wanaka, was basically born with a pair of skis strapped to his feet.

September 06, 2023

Tags: Athlete Ben Richards Ski Snow

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We create superior protection inspiring people to push their boundaries.

Sweet strives to inspire every outdoor enthusiast – from World Cup ski racers to the weekend warriors out with their kids and everyone in between – to give them the confidence to go further and faster. If you aren’t able to push your own limits, we aren’t doing our job.

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